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Indian Express (Hyderabad), March 18, 2004
Instant Offices (A ready-made office is the latest trend in the twin cities, courtesy Perveez Aggarwal)

AND now instant offices. With more and more people coming to the city for business deals it wouldn’t be wrong to start the concept of readymade offices. Fax, e-mail, phones, printer – you name it and all that is required to run an office is right here in Hyderabad.

The woman spearheading this concept is Perveez Aggarwal. But Perveez is not just an office woman conducting meetings and arranging parties. She is a saree specialist too and has been a successful model of the sixties. “I have worked with models like Gitanjali (Vinod Khanna’s wife) and Zareen Khan. I have organized many fashion shows myself,” says Perveez. Perveez is known for her unique brand of embroidered sarees. A Parsi married to a Hindu, she painstakingly replicates her saree-designs from the old Parsi sarees.

“Today, an original old Parsi saree would cost anywhere between Rs.1 and Rs. 5 lakh. I have restored this ancient art. I do this work from home and have three families working for me,” says Perveez, who own a saree showroom My Beautiful Embroidery.

Perveez’s hobbies also include collecting Chinese porcelain and traveling. She has an excellent collection of Chinese porcelain. A graduate in Arts from Nagpur University, she now heads DBS Group, a Rs. 100 crore business house, pioneer in the office business center industry in India.

“When I started DBS in 1980 in Mumbai, it was the first of its kind there. Though this was not a new concept in foreign countries, in India it was something new.”

DBS group has approximately one lakh square feet area of office space across seven centers all over India.

“DBS has helped more than 5000 multi-national and Indian companies et up business by providing instant offices. DBS not only provides instant offices in seven cities in India, but also offer instant office space to Indian exporters in over 440 centres all over the world through its associate, Alliance Business Centres Network,” she explains.

Perveez was the Joint Managing Director of Dinners Club, India till the business was transferred to Citibank in 1990. She presently works for the advancement of women and is the founder chairperson of the Committee for the Bombay Management Association and IMC Ladies Wing. She is also associated with organizations like ‘Women From Maharashtra State Women’s Council’ and ‘Women Graduate Union’.

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