Business centers are ideal for corporate testing the waters
Plug and Play
The ET Realty Team
When Sprint International, the US-based ISP services
provider; decided to set up an office in Mumbai last
year; the company considered a number of options, but
finally opted for a ready-to-use workspace at DBS, Fort.
Suresh Narsimhan, Network Engineer – Operations,
Sprint International, says, “One of the basic
reasons why we preferred the DBS Business Centre facility
over leasing or purchasing premises was that the office
had to accommodate just two people - me and my colleague.
Most of our clients are based out of India so it wasn’t
necessary to spend or invest on an entire office and
furnish it at the initial stage.
“We also saved a lot on overheads; there was
no need for a receptionist or support staff, because
the center provides all these services.”
On the other hand, Toronto Dominion Bank, another DBS
facility user; chose it because they were at the opposite
end of the business cycle. As a representative of the
bank explains, they were in the process of winding up
their operations in India, when their office lease expired.
In those circumstances, it just didn’t make sense
to renew the lease or go hunting for office space at
a new location.
At the same time, they needed a workspace that was
completely operational , with access to services like
videoconferencing, which is why a business center was
the ideal choice.
These are some of the reasons why the instant office
concept has been a preferred entry-level option for
multinationals testing the waters in India. There is
a sustained demand for the concept even today only because
it has evolved over the years to provide a full range
of business services, which is crucial for a one-man
or two-man operation.
Also, working out of five star hotels is only practical
up to a certain stage. Beyond that point, once operations
take off, a professional set-up is required. Taking
furnished office premises on a short-term lease is usually
deferred because it entails overheads in the form of
a security deposit and staff.
Today, the concept has evolved to the extent that one
can also opt for a virtual office and flaunt branches
in most major Indian metros without ever leaving home.
A receptionist at your office number will respond to
calls, pass on messages and couriers. Sounds great,
doesn’t it?
Ofcourse, the convenience does come with a heftier
price tag. The charges for business center facilities
vary, depending on the provider, location and the services
required such as secretarial staff; per square foot
usage is not the only criteria.
Items like photocopying and refreshments are billed
separately. There is often also a membership fee.
While the charges are more expensive than what you
would incur by leasing your own premises, the concept
still makes sense because the initial investment is
kept to a minimum. The actual space required is also
reduce to a great extent, because there is no need to
provide workstations for support staff, a pantry, fax
machine, etc.
Also, there is no time delay, you can pay the amount,
plug in your laptop and start functioning right away.
Reena Bhanushali, Center-in-Charge, DBS, Fort, points
out that major players from almost every industry have
used ready-to-use offices during the initial phase.
“A multinational establishing a presence in a
new city needs a plush office at a posh location –even
brands like Coke and Baazee started off with us,”
she says.
In comparison, Indian start-ups tend to graduate from
the small office home office (SOHO) set-up to business
centers much more slowly.
Ajaye Ruia, Director, Allstate Services, feels that
business centers are considered only when their business
reaches a critical mass, when they have to interact
with prominent clients and need a high-profile corporate
address. However multinationals opt for business centers
at a much earlier stage.
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